![]() ![]() ![]() Each paragraph should be two or three sentences long, and make sure you use one paragraph to address one idea or thought. Ideally, all of your LinkedIn posts should be written at the fifth-grade reading level. In the context of LinkedIn, this means ditching the purple prose, euphemisms, and corporate shorthand and opting for clear, simple language. However, broems rightfully get a bad rap because they can be rife with cliche life lessons, jargon, and overly dramatic anecdotes. In some ways, this writing style is useful on LinkedIn because it caters to internet users’ short attention spans. Broems can be quite lengthy, but they’re easy to digest because you don’t have to trudge through a wall of text to read the post. Have you ever heard the term broetry? This popular writing style uses poetic line breaks and often opens with a snappy one-liner to hook the reader. Write posts for a purpose, and optimize for readability Is there an experience that you feel summarizes your career? Use first-person or “I” language to sound more human and relatable.ģ. Think about what inspired you to follow your professional path. Use this section to tell a compelling story about yourself rather than simply listing off your qualifications and professional passions. Summary: The summary section gives you a chance to explain who you are and why people should take an interest. Limit your headline to two lines or five to 15 words. So be strategic about the words you use to define yourself. According to LinkedIn, the order of search results is determined based on profiles (i.e., what people write), activity, and connections. ![]() The words you use here also influence how often you’re likely to show up in search queries. Headline: This should tell people what you do and what’s important to you. What do you want people’s first impression of you to be? Your headline and summary give people an initial sense of your personality. Add a relevant headline and compelling summary to your profile Instead, spend some time thinking about who you are and what your authentic self looks like.Ģ. That will only make it harder to find your voice. Don’t fall into the trap of living up to others’ expectations. You might question your own journey or harbor assumptions about what it means to be professional. That said, sometimes you can get fazed by others’ achievements and success. Use these examples as inspiration, but be careful not to plagiarize or copy the text. If you’re a product developer, what do other developers talk about on LinkedIn? What kind of terminology do they use or avoid? Seeing others’ profiles can help you determine what you want your own to look like. Next, look at people from your area of interest. Which connections do you admire? What do their profiles look like? What do you find inspiring about their online presence? So read and observe what other people are doing on the platform. The fundamental to good writing is reading. Now, if you’re ready to put pen to paper (or fingers to keyboard), I have some tips to help you get started: Experimentation is the key to success, and you’ll feel more comfortable expressing your mind over time. It’s going to feel difficult at first because you won’t know how to represent yourself through text. Mastering the art of writing is like building a muscle. I knew how to say no, and I knew how to better stand up for myself.” That kind of attitude was exactly what our team needed. After sharing a vulnerable experience at college where she committed to more than she could achieve, Kaitlyn wrote how the instance helped her gain confidence: “I was stronger. What stood out to me was a self-reflective post. I ended up extending a job offer to Kaitlyn a few weeks after finding her profile on LinkedIn. Take it from me: In 2021, we were expanding our in-house marketing team at Vector Marketing. “Why Are You Looking for a New Job?”: How to Answer This Interview Question ![]()
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